Keeping Social Media Content Fresh with the Rise of AI Overviews

In 2025, social media is evolving faster than ever, thanks to the rise of AI overviews. Platforms like X and Instagram are integrating AI-driven summaries, recommendations, and content curation, making it critical for brands to keep their content fresh and engaging. But how do you stand out when algorithms are smarter than ever? How are you reaching your local Cleveland TN or Chattanooga TN market? Here’s a guide to staying ahead.

Understand Local AI Overviews

AI overviews, like those on X (Grok) or Google’s search results, summarize content for users before they even click. These snippets pull from posts, articles, and media, prioritizing relevance and recency. To compete, your social media content must be:

• Concise: Get to the point quickly to grab attention.

• Keyword-rich: Use terms your audience searches for, naturally.

• Unique: Offer perspectives or stories AI can’t easily replicate.

While keeping these bullet points in mind, make sure to keep posts relevant to your local Cleveland TN or Chattanooga customers. Include people, landmarks, local events that are unique to the local market.

Post on Social Media with Purpose

Random posts won’t cut it anymore. AI algorithms favor content that aligns with user intent. Try these strategies:

• Solve Problems: Share quick tips or tutorials. For example: A bakery could post, “3 ways to keep cupcakes fresh for a week.”

• Include Local Content and Topics: Showing you are involved in the community and care about the local community is important to every business!

• Leverage Trends: Monitor X for trending hashtags or topics.

• Engage Directly: Ask questions or run polls. AI loves interactive content because it signals relevance. “What’s your go-to coffee order?” can spark comments that boost visibility.

Remember, if you are going to boost these types of content, Meta has some strict rules against certain polls, raffles, etc. You will also want to make sure you are targeting the correct audience for your boosted posts.

Refresh Old Social Media Content

AI overviews don’t always prioritize new posts. Repurpose evergreen content with a modern twist:

• Update stats or examples in old blog posts and share them again.

• Turn a popular tweet into a short video with fresh visuals.

• Combine related posts into a carousel for Instagram or a thread on X.

Use Visuals and Voice

AI struggles to summarize rich media, so lean into it. Posts with images, infographics, or videos often bypass overviews and draw clicks. We are even seeing Google Shorts show up in the main Google search pages. On X, short-form videos under 30 seconds perform best.

Voice matters, too. Authentic, conversational tones resonate more than polished jargon. Write like you’re chatting with a friend: “Tried this smoothie recipe yet? It’s a game-changer!”

Stay Consistent but Flexible

AI rewards consistency but punishes redundancy. Post regularly—aim for 3-5 times weekly on X or Instagram—but vary formats and topics. Use analytics tools to track what works. If a post about “remote work hacks” gets traction, double down with a follow-up like “5 apps for better WFH focus.”

Collaborate and Amplify

Partner with micro-influencers or local businesses to expand reach. AI overviews often pull from collaborative content because it signals trust. A coffee shop could team up with a local artist for a “latte art contest” post, tagging each other to boost visibility.

Keeping social media content fresh in the age of AI overviews means being strategic, authentic, and adaptable. Focus on value, embrace visuals, and stay true to your brand’s voice. For expert help navigating SEO and social media in Cleveland TN, check out NeatNik Digtial, Chattanooga's go-to agency for digital success. Visit their site to learn more!